The Huffington Post -
10 Oct 2014 06:54

This Nike video stands out from the crowd - it's elegantly simple, compelling and powerful. It's got serious cred and clutter cut-through. It's a tutorial for video marketers everywhere. The voice over starts out talking about "greatness" - pulling you in. It's compelling. The imagery in the video is not a super model or superstar. It's a young boy fighting to keep his weight under control. It's a real image that resonates with the viewer. The road and landscape around it are reflect a less is m...
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